The exact system that signed
25 new clients — without a single cold call.
White Collar Prospecting: How to Replace Random, Low-Percentage, High-Labor Cold Prospecting with a Reliable,
Trackable Lead Generation Marketing Strategy. 248 pages. Free.
Why would anyone give away a 248-page book?
Because this book is the system in action. Everything it teaches — lead with value, let your best-fit buyers raise their hands, never chase — is exactly what’s happening right now, on this page. You get the complete playbook. I get a reader who knows the work is real. That’s the trade, and it’s a good one for both of us.
INSIDE
THE
BOOK
The full 7-step Cold-2-Warm™ system — from identifying your ideal prospect and building a verified target list to the value proposition, lead magnet, and massive-action plan that turn cold names into warm conversations.
The direct mail campaigns, sequenced sales letters, and lumpy mail tactics that rebuilt a six-figure sponsorship program in the second-poorest county in Indiana. And the math that makes it repeatable: why spending money on prospecting is a competitive advantage, not a cost.
This isn’t theory. It’s the documented system behind $500,000 in recovered revenue, 25 new clients in a single season, four years of forecastable pipeline, and two industry awards — built with zero cold calls and zero cold emails.
“Shane and I go back to the Indianapolis Star in the late ’90s. I follow what he posts on LinkedIn almost every day, and I’ve read the book. What strikes me is the consistency — the framework he’s built is exactly how I watched him operate when we were both in the field together. This isn’t recycled sales advice. It’s documented proof of how he actually sold.“
— Bill Jarchow, Market Retail Account Executive, Comcast Advertising, Indianapolis
Stop chasing. Start getting found.
Enter your name and email below and the book is in your inbox in minutes.